Build an online presence.

Build an online presence.

Why Do I Need a Website?

Why Do I Need a Website?

Consumer behavior has changed over time to adapt to the evolving technologies in the digital era. For instance, the thick yellow pages, which were popular not so long ago, have been replaced with online directories with the advent of the World Wide Web.

Today, the number of people who use the internet to find businesses has increased manifold and yellow pages have nearly been reduced to dust. In 2017, 97% of people searched online to find a local business near them.  Therefore, if you want to grow your business by being in front of the right audience, you need to be found online – implying you must have a website. But the question, “why do I need a website?”, is still quite common. This blog talks about the top 10 reasons why your business needs a website in 2022 regardless of the industry you are in.

Without further ado let’s talk about the importance of having a website!

Reason #1: Your Customers Expect It

Taking upon the previous point, your tech-savvy customers expect you to have a website to find more information about your business. As for you, your website can help you generate business, increase brand recall value, promote goodwill in front of customers and target audience, as well as deliver strong marketing messages. Think of it this way, your website delivers your marketing message 24 hours, 365 days a year! Apart from e-commerce websites, most professional websites are information-oriented and try to solve visitors’ pain points.

Reason #2: Offers Social Proof

Customer behavior is driven mostly by what others have to say about your business. No matter, if your brand is rated 5-star on review sites like FourSquare or Yelp, people expect to see your website to get more information about the brand. Since prospective buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers and provide social proof.

Reason #3. Control the Narrative

While it is difficult to control what people say about you, you can influence your brand perception by writing your own story on the website. A website is a far more efficient way than print ads or snail mail brochures when it comes to helping brands spread their message, vision, and mission. According to SEOTribunal, there are 5.6 billion searches on Google per day, and 63,000 searches per second on any given day. Imagine, with that kind of search volume, there might be someone online right now looking for your exact service.

If you don’t have a website, guess who will get the business? Definitely, not you! But that competitor next door, who has a great-looking search-optimized website.

Reason #4: Maximize ROI

In the digital transformation era, creating a website on free tools such as WordPress.com doesn’t cost a lot of money, but provides more bang for your buck. A search-engine-optimized website lets you be in front of thousands of more potential consumers without spending much. It can help you reach a wider target audience for promoting your services or products. The content on the website also influences buying decisions and commercial transactions, no matter which industry you are in.

Reason #5: Website Adds To Company’s Credibility

If you want to show the world that you take your business seriously, then it is time to invest in a professional website. In an age when more than 50% of smartphone users discover a new company or product while searching on their smartphones, not having a website can damage your credibility. According to a study, 75% of online users accepted to judge a company’s credibility based on its website’s design. In the end, people are likely to engage with a company they can trust, and the website is the stepping stone towards building that relationship.

Reason #6: Have More Constructive Conversations

The website is your platform to answer all basic questions your potential customers may have about your business and brand. This is especially true for B2B marketing agencies. When people visit your website, they seek answers to basic questions like what you do, your products/solutions, your location, contact details, etc. Once they are satisfied with all that, they decide to either follow up or not. Just remember, when you provide such information, keep it simple and short since consumers these days expect immediate gratification.

Reason #7: Compete With Other Industry Goliaths

Did you know that having a website gives you a fair chance to compete with the giants of your industry? When an optimized website is created, it can rank higher and be at the right place at the right time. Bidding for the right keywords can increase your website traffic and influence your consumer’s journey, which typically begins with research, recommendations, and reviews. Having a prominent position on the search results page is one of the many ways to challenge your industry Goliaths.

Therefore, if you don’t dominate the Internet, you are giving your customers a reason to buy from the competition.

Reason #8: Fading Social Media Reach

If you think having a page on social media is enough to attract new customers, think again. It is not enough to have a Facebook page, because every other business has it. Facebook claims that people in 2018 spent 50 million fewer hours on Facebook than they did the year before. Therefore, many companies are now switching to building websites instead of relying on social media networks only. While social media networks have the potential to increase business, banking just on them can be a huge mistake that can cost in the years to come.

Reason #9: Expand Your Working Hours

Having a website means that your content is available to users anytime during the day, at their convenience. So whether someone visits your website in the dead of the night or during the day, in some way you’re always interacting with them, and can say goodbye to that ‘closed for business’ sign. Being accessible at all times supports marketing and increases sales dramatically, and this is especially true for e-commerce companies. It also is a step towards effective customer service and relationship building, especially if you have AI-powered chatbots enabled on your website that can solve the basic problems of your customers when they need it the most.

Reason #10. Showcase Your Offers

It cannot be stressed enough that a website is the first interaction of your target audience with your brand. How you position your business is totally in your control. Add to it, you can not only display your offerings with features but also provide short video tutorials or downloadable PDF instructions. You can also highlight your awards, testimonials, and all the features that can alleviate your visitors’ pain points. This increases the average time your customers spend on the website and perhaps influences their decision to contact you.

Tips to Get Started

Now that you’ve understood why have a website, let’s look at some ways to get started. First things first, choose a web hosting service. There are several companies that provide both domain and hosting services.

Choose a Domain Name

Ideally, your domain name should be that of your company name. In case, it is not available, you can choose a domain name that reflects your business line. Make the domain name catchy and distinctive. The domain name is a powerful marketing tool that you should fully utilize.

Web Hosting Service

Opt for a web hosting service that is credible with a strong reputation. We at Webstyle work with one of the best international hosting companies, with over 6 data centres wordwide including a CDN network spanning 90 countries and 194 cities worldwide.

Website Design

We at Webstyle will walk with you step by step to ensure we build the website of your dreams.

Final Takeaway

The Price of Being Left behind Is A Lot More Than Having a Website

Having a professionally designed, brand-differentiating website is critical to increasing sales, boosting the bottom line, and growing your business. It gives you a chance to be in front of the right target audience with your brand’s story. Moreover, having a basic website costs some pennies and can provide huge returns over the long run.

So instead of asking why your business needs a website, ask why not!

What Is SEO?

What Is SEO?

SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.

Why is SEO important?

To understand the value of SEO, let’s break our definition into three parts:

  • Organic search results: the unpaid listings on a search engine results page (SERP) that the search engine has determined are most relevant to the user’s query. Ads (in this context, PPC or pay-per-click ads) make up a significant portion of many SERPs. Organic search results are distinct from these ads in that they are positioned based on the search engine’s organic ranking algorithms rather than advertiser bids. You can’t pay for your page to rank higher in organic search results.
  • Quality of organic traffic: how relevant the user and their search query are to the content that exists on your website. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, those visitors are likely to leave your site without completing any conversions. High-quality traffic includes only visitors who are genuinely interested in the products, information, or other resources your site offers. High-quality SEO capitalizes on the search engine’s effort to match a user’s search intent to the web pages listed in the SERP.
  • Quantity of organic traffic: the number of users who reach your site via organic search results. Users are far more likely to click on search results that appear near the top of the SERP, which is why it’s important to use your SEO strategy to rank relevant pages as highly as you can. The more high-quality visitors you attract to your site, the more likely you are to see an increase in valuable conversions.

How does SEO work?

Search engines like Google and Bing use crawlers, sometimes also called bots or spiders, to gather information about all the content they can find on the internet. The crawler starts from a known web page and follows internal links to pages within that site as well as external links to pages on other sites. The content on those pages, plus the context of the links it followed, help the crawler understand what each page is about and how it’s semantically connected to all of the other pages within the search engine’s massive database, called an index.

When a user types or speaks a query into the search box, the search engine uses complex algorithms to pull out what it believes to be the most accurate and useful list of results for that query. These organic results can include web pages full of text, news articles, images, videos, local business listings, and other more niche types of content.

That is why a good SEO strategy is essential for improving the quality and quantity of traffic to your website.