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Build an online presence.

Website Optimizer

CEO - Webstyle Website & Graphic Designer
Published: 15 Feb, 2022
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Website Optimizer

The Website Optimizer is Now Available аnd Free for All our websites..

Features Available

File-based Caching (NEW FEATURE)

Nowadays caching is one of the most effective means to optimize performance. When looking for alternatives to Dynamic Caching (built-in feature for all Webstyle websites) we decided to implement File-based caching because of its versatility and compatibility with different hosting configurations. File-based Caching can be used on its own on websites hosted outside Webstyle or as an additional caching layer for Webstyle customers who already have Dynamic Caching and Object caching (Memcached) enabled. 

Some great features of the File-based caching are the ability to keep cache for logged in users, pre-heating cache (especially useful for rarely opened pages that are opened for the first time in a while) and defining longer cache expiration. These options are configurable in the plugin interface. Although file-based caching alone is generally slower than the Dynamic caching, our tests show that its implementation in the Optimizer is still up to 20% faster than any other plugin that provide similar performance-optimization functionality that we have tested.

Environment Optimizations

All customers can enjoy several types of environment optimizations that will tidy up your WordPress environment to achieve top performance. Here you can find features like WordPress Heartbeat Optimization where we can define how the WordPress API interacts with your application to optimize resource usage, and  Schedule Weekly Database Maintenance to make sure that your WordPress remains tidy and uncluttered.

Frontend Optimizations

The website’s front-end code can often be heavy and significantly reduce loading speed. There are several features in the Optimizer that can optimize it and as a result speed up your website. Minifying the HTML, CSS and JavaScript output will decrease the size and number of server requests related to these types of files and as a result decrease loading time. We have made these functionalities available through simple toggles in the plugin. We can specify which types of files to minify, combine and even exclude from minification or combination.

Media Optimizations

There are several media optimization tools in the Optimizer that will work on all hosting platforms. We can enable Lazy Load with which only the media in the visible part of the browser will be loaded. This makes loading faster and smoother for longer pages with multiple media items. We can also define the Maximum Image Width allowed for images on your website. A lot of themes and plugins tend to upload excessively large images that slow loading speed without ever being displayed in their full width. 

Exclusive Features

As mentioned earlier, our platform has some unique speed settings and services, which cannot be replaced with plugin functionality alone since they need the specific server environment to run as designed. These remain exclusively available to websites hosted with Webstyle. 

Dynamic Caching and Object Caching 

One of the best speed-enhancing features you can get for your website and our top choice when we talk about speed, is the Dynamic Caching. The Dynamic Caching is part of our proprietary 3-level server caching implementation that relies on NGINX Direct Delivery for static cache handling, Dynamic Cache for dynamic content and Object Caching (Memcached) for storing data and objects in the RAM. We believe that Dynamic Caching is essential for every website and we have it included in all of our hosting plans. From the Optimizer plugin we have control over advanced WordPress-specific settings for the Dynamic Cache and Memcached to get the most of this technology. 

Image compression and WebP

The Image Compression and WebP features of the Optimizer plugin are two essential features available to websites on the our platform exclusively. With our image compression algorithm we can decrease the image size (and respectively the time it takes for your images to load) by up to 85%, while keeping the image quality high for your visitors. We can also enable WebP which will convert your images to a WebP format which adds an additional reduction in size without affecting image quality. 

We’re confident that the Optimizer plugin is the best performance optimization tool you can get for your website.

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